How Banks and Financial Institutions Benefit from Scenting

Diffusing scents in bank branches improves customer ratings and makes the time spent on financial matters pass more quickly.

How to build trust and capture a customer's attention?

The banking and finance market requires special treatment of customers — you need to find unconventional solutions to gain their trust. By creating a pleasant atmosphere in the branch, you directly influence customer behaviour. Scenting helps build a space in which the customer feels comfortable and forms positive associations.

How do scents affect customers of financial institutions?

Changing the perception of a place through fragrance is a tool increasingly used by marketers. Waiting in queues can be frustrating — scents help change that. It has been proven that in scented locations customers rate banking services more highly; fragrance builds trust and makes them remember a particular branch for longer. A prime example is China Merchants Bank, which is known for its innovation and service quality — the advantage over competitors was further boosted by installing scent diffusers in branches, and specially designed signature scents improved the overall perception of the bank's image.