Journal
Scent knowledge
Guides, trends and scent-marketing technology — how fragrance shapes brand and space experience.
Scent Marketing — A Unique Way to Win Customers
Scent marketing is a recipe for higher sales, a consistent brand image and a better atmosphere. How to invest wisely in fragrance.
Scents for a Better Mood
Which aromas will get you going, which will calm you down, and which will lift your spirits? A short guide to mood-influencing fragrances.
How Banks and Financial Institutions Benefit from Scenting
Fragrance in a bank branch builds trust, improves service ratings and makes waiting time pass faster. A case study and the underlying mechanism.
Is Scenting Worth It?
A satisfied customer will remember your brand. If you link it to a scent, they will come back — and recommend you to others. We explain how and why it works.
How Scents Become Long-Lasting Memories
Why can a scent bring back memories from years ago? Neurobiologists explain where in the brain olfactory memory is stored.
Top 5 Most Beautifully Scented Flowers
Flowers are a feast not only for the eyes. Here are five of the most beautifully scented flowers and their role in perfumery and aromatherapy.
Scent as a Sales Booster
How fragrance increases sales and builds an emotional bond with customers — with concrete examples and research findings.
How Scents Influence Thoughts and Behaviour
Fragrance is a powerful tool of non-verbal communication. How it affects how we are perceived and how we behave — illustrated with research examples.
Which Industries Benefit Most from Scent Marketing?
Both business owners and customers will appreciate the benefits of scenting. A look at the industries where fragrance genuinely changes the experience and the results.
Scents as a Way to Keep Customers Longer
The longer a customer stays, the greater the chance of a purchase. How ambient scenting extends dwell time — with data and examples.
Using Ambient Scenting to Increase Property Sales
Scent not only helps sell but also raises the perceived value of a property. Three tips for agents and developers.