Is Scenting Worth It?

A satisfied customer — that is what you are after. A satisfied customer will remember your brand. If you link the brand to a scent, the customer will not only carry away pleasant memories but will also return to your door.

How do you link a brand to a scent?

Scent marketing is not just a pleasant smell drifting through the air. Chosen correctly, it can produce a positive impression in customers — consumers will remember the brand and recognise it by its scent. The effect is even stronger when you combine it with other sensory-marketing tools: lighting, sound or premium-quality furnishings.

What benefits does fragrance deliver?

A pleasant scent triggers positive associations with the brand and builds loyalty. The business becomes recognisable, and the mood of both customers and employees improves. Most importantly — scent sets you apart from the competition.

What does science say about fragrance?

Smell is the most refined human sense, and olfactory memory is significantly stronger than memory associated with the other senses. It is estimated that scent influences as many as 75% of everyday emotions — olfactory receptors are directly connected to the area of the brain responsible for emotions and memories.